New Frontier

New Frontier is more than an apparel store—it's a brand built on the spirit of Appalachia. Located in the heart of downtown Morehead, this locally owned flagship shop offers high-quality outdoor apparel, hats, accessories, and everyday clothing inspired by the mountains, people, and adventures that make Eastern Kentucky unique. Founded by two Kentucky brothers, New Frontier has grown from a hometown dream into a nationally recognized brand while staying true to its Appalachian roots. Whether you're shopping for your next outdoor adventure or simply want to wear your mountain pride, you'll find thoughtfully designed gear and friendly hometown service waiting inside.